Comdata Named Leader in Customer Experience Services for Media and Telcos by NelsonHall

Milan, July 28th, 2020 – Comdata, one of the leading global service providers in Customer Operations, has been recognized as “Leader” in Customer Experience Services for Media and Telecommunication industry in the global NEAT report by leading research and analysis firm NelsonHall.

The Customer Experience services market in telecom and media represents almost 40% of the global industry on average and is the first by revenue. The NEAT report highlights Comdata ability to understand clients’ needs and to overthrow the main resistances to CX services outsourcing. 

NelsonHall evaluation certified Comdata commitment in solving the main challenges of telecom and media clients: the company can guarantee high risk mitigation thanks to services diversification and a meaningful shift to work-from-home. Moreover, CX solutions ensure cost optimization through services automation: indeed, implementing technologic solutions allows to redesign processes and to make them more flexible, to the benefit of customer satisfaction.

Alessandro Zunino, CEO of Comdata, declared: “Covid-19 impact on media and telecommunication industry stressed how companies, which are, more flexible and technologically ready, can seize new opportunities even in difficult times. This recognition proves our ability in sustaining our clients in their digital transformation. Moreover, it encourages our company to deploy increasingly cutting-edge solutions which put people’s real needs to the fore and work to meet them efficiently by resorting to digitalization of processes and use of advanced cognitive technologies”.

Ivan Kotzev, Lead CX Analyst at NelsonHall, said: “The media and telecommunication industry needs to implement new strategies which aim at supplying added-value services in a market predominantly characterized by self-service. Comdata demonstrated knowledge in helping clients to transform their infrastructure and to redefine their processes thanks to a mix of highly-specialized resources and digital and technologic solutions tailored on current needs and future expectations.”

The NEAT (NelsonHall Vendor Evaluation and Assessment) is an assessment tool used for the strategic evaluation of vendors. It allows to assess suppliers’ ability to offer concrete solutions and immediate benefits to customers, while intercepting their future needs. Every year, many NEAT supplier evaluations are issued by NelsonHall, leading company in research and analysis for IT and business processes services.

 About Comdata

Comdata is a leading innovative global service provider in Customer Interaction and Process Management. We have been helping clients to maximize their customer value since 1987. Combining an international footprint with strong local expertise, our teams of over 50,000 passionate employees work in 30 languages across 4 continents and 22 countries. We offer a full range of services, from outsourcing of customer interactions and processes to customer experience consulting – all achieved with a smart blend of people, process and technology. Headquartered in Milan, Comdata had global revenues of approx. €1 billion in 2019, with more than 670 clients, including some of the biggest names in telecom, energy, banking, manufacturing, retail and e-commerce.

About NelsonHall 

NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in digital operations transformation. With analysts in the U.S., U.K., and Continental Europe, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, primary research, and is widely respected for the quality, depth and insight of its analysis.

Media relations
Comdata Group 
Marta Esquius – Brand Communications Manager
Mob.+393888680583 – Email:

Weber Shandwick – Comdata Press Office
Nadia Lauria – +39 335 6962981 –
Marco Pedrazzini – +393470369222 –


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