Comdata is recognized by Frost & Sullivan as one of the top innovative CX BPO providers in Europe

The recognition, conferred by Frost&Sullivan, evidences Comdata's commitment to digitalization and integration of advanced technologies, aimed at providing a high-quality offering. Group CEO Maxime Didier says that innovation leadership is fundamental but is not enough. Comdata is offering more to create long-term value.

Milan, 7th March 2022 – Comdata, one of the major global providers of Customer Management Services, has been recognized as a market leader in Frost and Sullivan’s 2021 Frost Radar™ report, ranking among one of the most innovative CX outsourcing services providers in Europe. 

This innovation leadership, in combination with Comdata’s other leadership capabilities, is creating a powerful value proposition for clients around the globe.

The Frost Radar™, designed by the research & consulting firm Frost and Sullivan, analyzes the market positioning of each operator along to two axes: 

  • Growth Index (GI), which measures the business performances according to a series of parameters – such as market share and revenue trends over the last three years, growth pipeline™, alignment between strategy and vision, and effectiveness of marketing and sales strategies.
  • Innovation Index (II), which assesses a company’s ability to develop products, services and solutions on a global scale that are capable of serving multiple markets and meeting evolving customer needs.


From the analysis carried out on the European market, Comdata stands out as an innovative leader, which has made the ability to provide customized experiences supported by advanced technologies one of the key pillars of its strategy. 

With its proven digital value proposition – including a wide range of proprietary, flexible and tailored solutions, and customer journey management systems that meet the highest quality standards – Comdata has demonstrated its ability to meet the needs of customers in any industry. Through this offering, it enables organizations to improve CX by automating and digitalizing processes, reducing average wait and handling times, and optimizing customer support costs.


Maxime Didier, CEO of Comdata said: “We’ve always put innovation as a key component of our value proposition to our clients and we are very pleased to be recognized for that. But at Comdata we also think that recognition as a leader in innovation is not, in itself, enough to be the preferred CX BPO partner for brands. That’s why we are continually investing in and recognized for our strong industry-centric practices, our deep understanding of consumer behaviors in all our geographies, our world-class operational excellence model, our talent and our best places to work. Through this combination, we aim to create long-term value in everything we do with our clients.”


Federico Teveles, Industry Analyst at Frost & Sullivan said: “Comdata helps customers to digitally transform their businesses by providing end-to-end CX solutions. These include front and back office, advanced automation, digital solutions, and consulting services focused on process customization and data management, along with a well-established and forward-looking hybrid operating model. This comprehensive operating model has helped the company to maintain outstanding customer loyalty rates.”


About Comdata

Comdata is a leading innovative global service provider in Customer Management BPO with 30 years of experience. The company combines an international footprint with strong local expertise, with more than 50,000 passionate employees working in 30 languages across 4 continents and 21 countries.

Focusing on the needs and opportunities of each industry, Comdata offers a full range of end-to-end customer management solutions (acquisition, retention, customer service, technical support, and credit collection). These are built on a portfolio of world-class services covering customer experience and process reengineering consulting, digital and cutting-edge technologies, customer operations (front & back office). Headquartered in Milan, Comdata delivers excellence in Customer Management for more than 670 brands, including some of the biggest names in telecom, energy, banking, automotive & mobility, retail, and e-commerce.  


Comdata Group 

Rina Porta Salvago

Group Communications Manager

Mob. +39 342 7601800



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