Comdata appoints Georges Boré as Head of the Group’s Financial Services Practice

Formerly Managing Director, Deputy Global Head of Customer Experience at HSBC, he will further strengthen Comdata’s growth path in the Financial Services sector

Milan, 1st December 2021 –  Comdata Group, one of the leading providers of Customer Management services, today announced the appointment of Georges Boré as its new Global Financial Services Practice Leader. 

Georges brings to Comdata 30 years of experience in the financial services industry, across several business areas including retail and corporate banking, payments, wealth management, and Digital Banking. The last 20 years he has been at HSBC, serving in increasingly senior executive roles. Between 2018 to 2021 he was Managing Director, Deputy Global Head of Customer Experience at HSBC, where he focused on improving the customer lifecycle, mapping end-to-end customer journeys, and identifying and resolving critical service issues.

At Comdata, he will be in charge of business growth in the banking sector, a fast-growing segment within the Customer Management BPO market, by advancing Comdata’s end-to-end solutions as well as the marketing and sales action plan. Additionally, Boré will manage and coordinate the Group’s cross-border program for the banking industry, and support local and Global Clients teams to handle client requests in the sector. Boré’s appointment is another testament to Comdata’s growth path, and to its continued investments into better understanding and to responding to the evolving needs of its clients. 

Georges Boré said: “I am thrilled to join Comdata, a leading global provider of BPO solutions. The banking business is based on the trust relationship with the customer, who over time has become increasingly demanding, and expects hyper-personalized services and continuous value-add support. I look forward to engaging with Comdata’s ambitious and talented teams around the world, and to working together with them and their clients to improve the customer experience, and strengthen the relationships between banks and their customers in these challenging times for both consumers and the banking sector.”

Boré’s experience in driving business development across multiple customer segments, product lines, distribution channels and geographies will enable Comdata to take a step forward in implementing its core strategy, based on a deep understanding of industry challenges.

Ronen Melnik, Head of Strategy & Corporate Development at Comdata, said:Banking customers globally are exposed to more and more financial services offerings, and their traditional relationships with banks are being challenged. The customer experience has become a true differentiator, and traditional banks, as well as new entrants, are re-prioritizing CX investments and budgets. Comdata already has strong capabilities in the banking CX outsourcing space, and by adding Georges’ deep hands-on experience we will be able to extend our services to existing and new clients even more.

About Comdata

Comdata is a leading innovative global service provider in Customer Management BPO with 30 years of experience. The company combines an international footprint with strong local expertise, with more than 50,000 passionate employees working in 30 languages across 4 continents and 21 countries.

Focusing on the needs and opportunities of each industry, Comdata offers a full range of end-to-end customer management solutions (acquisition, retention, customer service, technical support, and credit collection). These are built on a portfolio of world-class services covering customer experience and process reengineering consulting, digital and cutting-edge technologies, customer operations (front & back office). Headquartered in Milan, Comdata delivers excellence in Customer Management for more than 670 brands, including some of the biggest names in telecom, energy, banking, automotive & mobility, retail, and e-commerce.  


Comdata Group 

Rina Porta Salvago

Group Communications Manager

Mob. +39 342 7601800



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