Comdata appoints Georges Boré as Head of the Group’s Financial Services Practice

Formerly Managing Director, Deputy Global Head of Customer Experience at HSBC, he will further strengthen Comdata’s growth path in the Financial Services sector

Milan, 1st December 2021 –  Comdata Group, one of the leading providers of Customer Management services, today announced the appointment of Georges Boré as its new Global Financial Services Practice Leader. 

Georges brings to Comdata 30 years of experience in the financial services industry, across several business areas including retail and corporate banking, payments, wealth management, and Digital Banking. The last 20 years he has been at HSBC, serving in increasingly senior executive roles. Between 2018 to 2021 he was Managing Director, Deputy Global Head of Customer Experience at HSBC, where he focused on improving the customer lifecycle, mapping end-to-end customer journeys, and identifying and resolving critical service issues.

At Comdata, he will be in charge of business growth in the banking sector, a fast-growing segment within the Customer Management BPO market, by advancing Comdata’s end-to-end solutions as well as the marketing and sales action plan. Additionally, Boré will manage and coordinate the Group’s cross-border program for the banking industry, and support local and Global Clients teams to handle client requests in the sector. Boré’s appointment is another testament to Comdata’s growth path, and to its continued investments into better understanding and to responding to the evolving needs of its clients. 

Georges Boré said: “I am thrilled to join Comdata, a leading global provider of BPO solutions. The banking business is based on the trust relationship with the customer, who over time has become increasingly demanding, and expects hyper-personalized services and continuous value-add support. I look forward to engaging with Comdata’s ambitious and talented teams around the world, and to working together with them and their clients to improve the customer experience, and strengthen the relationships between banks and their customers in these challenging times for both consumers and the banking sector.”

Boré’s experience in driving business development across multiple customer segments, product lines, distribution channels and geographies will enable Comdata to take a step forward in implementing its core strategy, based on a deep understanding of industry challenges.

Ronen Melnik, Head of Strategy & Corporate Development at Comdata, said:Banking customers globally are exposed to more and more financial services offerings, and their traditional relationships with banks are being challenged. The customer experience has become a true differentiator, and traditional banks, as well as new entrants, are re-prioritizing CX investments and budgets. Comdata already has strong capabilities in the banking CX outsourcing space, and by adding Georges’ deep hands-on experience we will be able to extend our services to existing and new clients even more.

A proposito di Comdata

Comdata è un leader globale e innovativo nella fornitura di servizi di Customer Management BPO con 30 anni di esperienza. L’azienda combina una presenza internazionale con una forte competenza locale, con più di 50.000 dipendenti che lavorano con passione in 30 lingue in 4 continenti e 21 paesi.

Concentrandosi sulle esigenze e le opportunità di ogni settore, Comdata offre una gamma completa di soluzioni di gestione dei clienti end-to-end (acquisizione, mantenimento, servizio clienti, supporto tecnico e recupero crediti). Queste soluzioni sono costruite su un portafoglio di servizi di alto livello che coprono la customer experience e la consulenza per la reingegnerizzazione dei processi, le tecnologie digitali e all’avanguardia, e l’operatività dei clienti (front & back office). Con sede a Milano, Comdata offre l’eccellenza nel Customer Management per più di 670 marchi, tra cui alcuni dei più grandi nomi nei settori delle telecomunicazioni, dell’energia, delle banche, della mobilità, del retail e dell’e-commerce.  


Comdata Group 

Rina Porta Salvago

Group Communications Manager

Mob. +39 342 7601800


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