Reinventing customer journey: Sanofi testimonial

Why should brands reinvent their customer journey? And how can they do it? These two huge questions face brands in all sectors, and we have the answers here.

In a new web programme with Relation Client Mag, Frédéric Donati, General Manager of Comdata France, and Etienne Helminiak, Director of Customer Relationship at Sanofi, explain what are the benefits in terms of ROI and customer satisfaction. Watch the video to find out how they did it.


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